For a visitor to Scotland, it can be difficult to understand the local passion for a neon orange soda that locals call "the brew." The drink is Irn Bru (pronounced "iron brew").
You can find it from McDonald's to corner stores and pubs across Scotland. It is such a powerful force that it may even outsell Coca-Cola here — making it one of the few places on the globe where Coke isn't the leading brand.
"This stuff runs in my blood," says Chris Young, as he walks through downtown Glasgow carrying a bottle.
Perhaps he's not a fair sample, though, since he is actually drinking the stuff.